The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This menace of ultra-processed foods (UPFs) is an international crisis. Although their use is especially elevated in developed countries, making up the majority of the usual nourishment in nations like Britain and America, for example, UPFs are taking the place of whole foods in diets on all corners of the globe.

This month, the world’s largest review on the health threats of UPFs was published. It alerted that such foods are leaving millions of people to chronic damage, and called for immediate measures. Previously in the year, a global fund for children revealed that a greater number of youngsters around the world were overweight than underweight for the first time, as junk food floods diets, with the sharpest climbs in less affluent regions.

A noted nutrition professor, an academic specializing in dietary health at the a major educational institution in Brazil, and one of the study's contributors, says that businesses motivated by financial gain, not individual choices, are driving the shift in eating patterns.

For parents, it can appear that the whole nutritional landscape is opposing them. “At times it feels like we have no authority over what we are putting on our kid’s plate,” says one mother from India. We interviewed her and four other parents from internationally on the growing challenges and annoyances of providing a balanced nourishment in the time of manufactured foods.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Raising a child in this South Asian country today often feels like battling an uphill struggle, especially when it comes to food. I prepare meals at home as much as I can, but the second my daughter goes out, she is bombarded with colorfully presented snacks and sugar-laden liquids. She persistently desires cookies, chocolates and bottled fruit beverages – products intensively promoted to children. A single pizza commercial on TV is all it takes for her to ask, “Are we getting pizza today?”

Even the educational setting perpetuates unhealthy habits. Her school lunchroom serves flavored drink every Tuesday, which she looks forward to. She gets a small package of biscuits from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

On certain occasions it feels like the whole nutritional ecosystem is undermining parents who are just striving to raise healthy children.

As someone employed by the a national health coalition and spearheading a project called Advocating for Better School Diets, I grasp this issue profoundly. Yet even with my knowledge, keeping my school-age girl healthy is extremely challenging.

These ongoing experiences at school, in transit and online make it next to unattainable for parents to restrict ultra-processed foods. It is not only about children’s choices; it is about a food system that makes standard and fosters unhealthy eating.

And the statistics reflects exactly what parents in my situation are experiencing. A demographic health study found that 69% of children between six and 23 months ate unhealthy foods, and a substantial portion were already drinking flavored liquids.

These statistics echo what I see every day. An analysis conducted in the area where I live reported that almost one in five of schoolchildren were overweight and a smaller yet concerning fraction were obese, figures directly linked with the increase in junk food consumption and increasingly inactive lifestyles. Further research showed that many kids in Nepal eat sweet snacks or manufactured savory snacks on a regular basis, and this frequent intake is tied to high levels of dental cavities.

This nation urgently needs stronger policies, better nutritional atmospheres in schools and more stringent promotion limits. Before that happens, families will continue fighting a daily battle against junk food – a single cookie pack at a time.

St Vincent and the Grenadines: ‘Greasy, Salty, Sugary Fast Food is the Preference’

My position is a bit unique as I was forced to relocate from an island in our archipelago that was ravaged by a powerful storm last year. But it is also part of the harsh truth that is affecting parents in a area that is experiencing the most severe impacts of environmental shifts.

“The situation definitely becomes more severe if a hurricane or volcano activity eliminates most of your crops.”

Prior to the storm, as a food nutrition and health teacher, I was very worried about the rising expansion of quick-service eateries. Currently, even local corner stores are participating in the transformation of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where fatty, briny, candied fast food, packed with artificial ingredients, is the choice.

But the situation definitely intensifies if a hurricane or volcanic eruption destroys most of your vegetation. Unprocessed ingredients becomes rare and prohibitively costly, so it is really difficult to get your kids to consume healthy meals.

Despite having a regular work I flinch at food prices now and have often turned to selecting from items such as vegetables and protein sources when feeding my four children. Serving fewer meals or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are managing a demanding job with parenting, and scrambling in the morning, to just give the children a small amount of cash to buy snacks at school. Sadly, most educational snack bars only offer ultra-processed snacks and sweet fizzy drinks. The consequence of these difficulties, I fear, is an rise in the already widespread prevalence of non-communicable illnesses such as adult-onset diabetes and high blood pressure.

Uganda: ‘It’s in Every Mall and Every Market’

The symbol of a major fried chicken chain looms large at the entrance of a mall in a Kampala neighbourhood, challenging you to pass by without stopping at the takeaway window.

Many of the youngsters and guardians visiting the mall have never gone beyond the borders of the country. They certainly don’t know about the bygone era of hardship that led the founder to start one of the first American international food chains. All they know is that the brand name represent all things modern.

In every mall and all local bazaars, there is quick-service cuisine for any income level. As one of the pricier selections, the fried chicken chain is considered a special occasion. It is the place local households go to mark birthdays and baptisms. It is the children’s reward when they get a positive academic results. In fact, they are hoping their parents take them there for the holidays.

“Mum, do you know that some people bring fast food for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a popular east African fast-food chain selling everything from morning meals to burgers.

It is the end of the week, and I am only {half-listening|

Michelle Morrison
Michelle Morrison

Tech enthusiast and lifestyle blogger with a passion for sharing practical insights and creative solutions.